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The Athletes
The number of participants in Earth Sports is growing rapidly, due in large part to the growing acceptance of these participants as "athletes". These sports allow for personal freedom and expression. The forces of nature impose rules, but there is no need for coaches, uniforms, fields, courts or diamonds. One in ever four young adults uses a skateboard, they also choose snowboarding over skiing at a four to one ratio. Aggressive in-line skating and cycling have become the panacea for youth, looking to take advantage of the local terrain. It all adds up to millions of young adults hungry for athletic achievement and willing to engulf themselves in a lifestyle that unconditionally accepts and supports them. Their numbers are growing, their influence is getting stronger they are generation NEXT.
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